Whether your goal is growing your business or establishing your brand, marketing is all about timing.
While holidays and seasonal moments create great opportunities to reach your target customers, it's sometimes challenging to know which moments to plan for and how to stand out. To help you navigate your annual marketing plans, we've created our Marketing Calendar so your brand can discover and plan the right moments throughout the year to join the conversations on TikTok.
Select up to three major holidays that best align with your brand. For example, if you sell jewelry, you may want to focus on Mother’s Day. If you run a custom stationery business, then back-to-school season would be a good fit.
Brands are reaching the sober-curious this month as year-end festivities come to a close. From resolution-makers setting healthy goals, to those living a sober lifestyle, Dry January is a great way for beauty, home, food and beverage, and entertainment brands to join in the “New Year, New Me” trend. Get inspiration from Kiala Nutrition.
Also known as Spring Festival or Chinese New Year, the Lunar New Year is celebrated across Asia and in cities around the world. As a holiday that symbolizes the new year and a fresh start, look for opportunities to show how your brand can help customers. Promote your services with a Lead Generation campaign.
The best time to #SupportBlack businesses is all year round, but February in particular is all about celebrating Black achievements and elevating Black voices, and that includes Black-owned businesses. Use this month to share the story and inspiration behind your Black-owned business — or highlight others that have been an inspiration to you. It's also a great time to partner with Black creators and share your business story through their unique voice and creativity.
Love is in the air — and for small businesses in beauty, food & beverage, apparel and more — so are selling opportunities! Entice and delight your customers this Valentine’s Day with In-Feed Ads. Read more on how jewelry brand Regaluxa used a value-based optimization strategy to find audiences with a higher purchase value.
Vacation mood: on. As summer travel planning begins, it’s an ideal time for brands across verticals to connect with customers shopping for their next big getaway. Set up Audience Insights to learn about new audiences. Want to explore more? Explore how clothing brand Madewell used TikTok targeting strategies to reach new audiences.
This holiday is the world's largest environmental movement, with a global range of events coordinated by over 1 billion people in 193 countries. Businesses of all kinds, like automotive, dining, education, travel, and more resonate with customers who are passionate about planet Earth. Explore ways to showcase your eco-friendly businesses on TikTok.
There’s nobody like mom! This special day is celebrated on various dates across the world, honoring mothers, motherhood, and maternal figures. Plan your marketing this Mother’s Day with Reach & Frequency Buying to extend your audience. Need inspiration? Check out e-commerce jewelry brand Regaluxa.
This is an opportunity for your brand to show its support for the LGBTQIA+ community during the month of June. Whether you choose to create a special rainbow-colored product, donate money to an LGBTQIA+ charity, or voice your support publicly for the queer community’s rights, Pride campaigns are an opportunity to express your values with your consumers. Check out #pride on the Creative Center for content ideas and tips.
Don't forget about Dad! While it may lag behind Mother's Day as a shopping occasion, expected per-person spending on Father's Day has been on a steady uptick for several years, according to the National Retail Federation. For inspiration this Father’s Day, check out how barware company Crew Supply Co. boosted sales in just one month.
Also called Emancipation Day, in 2021 Juneteenth became a federal holiday in the US. It commemorates the emancipation of enslaved African Americans with prayer, speeches, educational events, family picnics, and more. Show your support of this date by educating your community and amplifying Black voices.
Summer is in full swing, which means big savings and deep discounts for shoppers. It’s an ideal time for brand verticals like automotive, professional services, travel, and more to reach new customers. Learn how B2B service Goodcall drove quality user sign-ups at low costs.
The end-of-summer season is a perfect time to engage with students, teachers, and parents, too. Businesses of all kinds — from apparel and accessories, automotive, government, social media, financial services, and food and beverage can benefit from the back-to-class rush. Get inspiration from Photomath, a math learning platform.
Close out the month with cooler temps and welcome autumn with football kickoffs — a can’t-miss time for professional and college football megafans. Big sporting moments are an ideal time for automotive, gaming, home, and entertainment brands. Excite and entice your community - check out SEEQ Supply’s success story.
In the US, September is dedicated to the culture and achievements of Americans whose ancestors came from Spain, Mexico, the Caribbean and Central, and South America. Grow your community on TikTok by shining a light on your products or services that celebrate Hispanic and Latinx culture. Show your support year-round by building relationships with Hispanic and Latinx business owners and sharing your business story.
Werewolves howl, and ghosts are on the prowl! Halloween is a great time for small businesses across many verticals to connect with customers and show off their playful side — get your brand noticed with Audience Targeting. Need more inspo? Check out how video editing app BigVu effectively engaged relevant users.
The Friday after Thanksgiving marks the official start to the holiday shopping rush, and kicks off a busy week of shopping both in-store and online. This tentpole shopping day is crucial for businesses in apparel, beauty, home, electronics, and more. It’s also an ideal week to maximize your results and scale with Audience Insights. Read more on how NEST New York drove website traffic during peak shopping season.
In the midst of the holiday rush, this is your time to shine. Rally support from your community and inspire TikTok users to shop small to help growing brands like yours continue to thrive. Check out how bag and accessory company Hulken capitalized on the shopping season.
Tech shoppers rejoice! Cyber Monday lands on the week after Black Friday, with even more deals, discounts, and promotions, primarily in the technology and electronics vertical. Engage eager shoppers browsing for the hottest deals with Spark Ads, which help maximize your impact on top-performing posts. Looking for more inspiration? Learn how first aid company My Medic found success promoting their Black Friday and Cyber Monday sales.
The season that’s merry and bright means shopping and gift-giving are in high gear. Connect with your customers during this magical — and sometimes hectic — period with thoughtful brand storytelling. Check out the Creative Center for more inspiration, or dive into a success story from personal care brand K18 Hair.
